The Ballad Of The Brilliant Marketeer
Our client, The Falk Group, asked for us to create a radically different viral marketing piece for their client Catalina Health Resource (CHR). CHR delivers highly targeted news and ads directly through pharmacy prescription systems. The result is "The Ballad Of The Brilliant Marketeer." This original animation and song makes the viewer the star of the show through the integration of their face on top of the main characters body (moving mouth and all).
The Story
The hero of the tale is a marketer that is under continual pressure from his/her boss to find new ways to gain "more sales, more profits and more market share." Frustrated by the ever shrinking and unpredictable results realized from Radio and TV advertising, our hero learns that marketing that is targeted and relevant to what a person really cares about is far more effective. After our little ballad, we finish with a 1960's inspired commercial for Catalina's targeted marketing tool, PatientLink IQ.
The Result
We created a flash film-clip infused with our proprietary Muglets face grabbing engine. The result is a super personalized online experience that can be shared via email with friends & family. Want to be a brilliant marketeer? Simply find a photo on your PC and you can be the star actor in your very own musical. Try it out at www.thebrilliantmarketeer.com