Old Spice Social Videos Hit 11 Million Views
The Old Spice Superbowl campaign has been a roaring success for the deodorant brand. The original TV ad "Smell Like a Man, Man" has had over 13 million views on YouTube and now its 3-day social networking targeted personalised video message effort have added another 11 million to that figure. Below is the 'thank you' message from Old Spice Man himself.
More than anything, audiences are reacting incredibly positively to the whole thing and ad agency Wieden + Kennedy has cleverly put the character to rest (for now) to avoid that to change. We Are Social has an excellent write-up of how the campaign has performed.